Sports has a Gen Z problem. The pandemic may accelerate it. - The Washington Post
Live Games on TikTok? Decision-Makers Are Rethinking Sports Viewership for Gen Z
Live Games on TikTok? Decision-Makers Are Rethinking Sports Viewership for Gen Z
Why Gen Z is challenging the notion of the 'hard-core' sports fan - Nielsen Sports
How Big Sports Leagues Are Trying to Woo the Gamer Generation - The New York Times
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What do Gen Z really think of football? - The Athletic
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How Big Sports Leagues Are Trying to Woo the Gamer Generation - The New York Times