Dad vs. son: Coach Prime and his son flex in Super Bowl ad
Be Fathers, Not Baby Daddies”: Dad to Millionaire Kids, Shaquille O'Neal Endorses Coach Prime's Strong Sentiments - EssentiallySports
Sanders aims for Celebration win in Jackson State farewell
That's My Son”: Following Lebron James and Shaquille O'Neal Endorsement, $29.5M Crisis Manager From Colorado Shoots Emotional Dad-Son Message - EssentiallySports
Deion Sanders to star in SUPERBOWL 57 Commercial
They Hate This, We Love It”: Coach Prime's Heartfelt Message to His Father & Sons Has Thousands and Shaquille O'Neal in Awe - EssentiallySports
Deion “Coach Prime” Sanders Teases His Super Bowl Commercial with Son Shedeur
Renowned Football Analyst is Pessimistic About Deion Sanders Letting Son Shedeur Sign With the Minnesota Vikings - The SportsRush
Deion 'Coach Prime' Sanders stars in Oikos Super Bowl commercial