Super Bowl LV streaming audience up 48%, TV audience falls 10
New Nielsen Study For NFL Finds 208 Million Watched Super Bowl
Nike, Pepsi dominate nontraditional media exposure during Super Bowl
Super Bowl LIII set streaming records, while TV viewership saw
Super Bowl viewership transcends platforms and devices
Super Bowl LVI has estimated 101.1 million TV viewers, up from
Super Bowl LV viewership drops to lowest levels since 2007
Why the Super Bowl defies the decline of TV advertising