With crowds stuck at home, Pepsi campaign elevates fan experience
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
Nike and Adidas on the Same Team?
Pepsi Will No Longer Sponsor Super Bowl Halftime Show - Sports Illustrated
MediaPost – News and Conferences for Media, Marketing and Online Advertising Professionals
The Brand With 3 Stripes, Bands, or Stitches?
Athletes who are loved by non-sports fans
Why Coke, Pepsi and Budweiser Are Not Advertising During the Super Bowl
The Curtain Falls on Pepsi's Super Bowl Halftime Show Run
Kickin' Some Bass! - Sports Illustrated Vault
25 Super Bowl commercials that explain Super Bowl commercials - Vox
20 best marketing_and_advertising_campaigns_weve_ever_seen
Joust Do It? A New Form of Nike Battle Cry?
2011 VSB Media Report by Villanova School of Business - Issuu