... [Fitzpatrick, Rob] on Amazon.com. *FREE* shipping on qualifying offers. The Mom Test: How to talk to customers & learn if your business is a good ...
Howard Katzenberg on LinkedIn: When I was a CFO, I felt
The Mom Test: How to talk to customers & learn if your business is
What customers want » Scrum & Kanban
Rahul Mathur on Twitter: Super book - concise & practical - I
The Mentoring Club - The Mom Test - How to talk to customers
The Mom Test: How to talk to customers & learn if your business is
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth.
The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You [Book]
The Mom Test: How to talk to customers & learn if your business is
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